What’s the Big Deal About Social Media?

[First published by Bloomberg Law®, February 14, 2013]

By Jayne Navarre

The debate over whether or not law firms and lawyers should use social media is over—thank you very much. In fact, gains in adoption of the medium are making social business an imperative for everyone from Main Street to Madison Avenue. However, we’re not at the pinnacle yet: There still remains a struggle for and debate over issues—enough to fill a newsstand—such as scaling, resources, data, ownership, leadership, risks, rewards, and on and on. How do law firms stack up in some of these debates? Let’s take a look…

Grab the PDF of “Social Media: It’s debatable” here.

Reprinted with permission from Bloomberg Law